How to Market a Clothing Brand Online
In a competitive job market, you may have all the skills and credentials, but if you don’t make a good first impression and market yourself well, it’s likely you won’t land that job. In the same way, for a clothing brand to make a big first impression on a larger scale, the way you market your brand is everything. Luckily, there are a lot of tech tools at our disposal today that we can take advantage of to help business boom like never before. Here are some easy ways to market your clothing brand on an online platform:
Social media presence
Social media is the biggest and most effective tool you can use to your advantage to market you brand. With a little bit of learning and experimenting, there are lots of techniques out there for you to avail the algorithms and get exposure for your brand. On Instagram, creating reels with high quality videos or images and trendy music can bring your platform a wider audience. TikTok is also a huge platform with millions of potential customers around the world and is amongst the top three social commerce channels (#TikTokMadeMeBuyIt) along with Facebook and Instagram. With a bit of creativity and flair, both TikTok and Instagram reels have the potential to make your content go viral.
Another way to get exposure is to get endorsed by popular personalities that represent your niche market. This does not have to be a celebrity. We live in the era of influencers – people who have amassed thousands of followers that watch their every move, post, reel, and story. If you’re able to get your brand endorsed by a popular influencer and share space on their stories, you can tap into those thousands of loyal followers and gain some new customers. Endorsements by influencers is also an opportunity to offer discounts through them, who can share codes to their followers for 10% or 20% off purchases. After all, who doesn’t love a good deal?
Bring your brand to the lay person
Equally as important as an endorsement from an influencer is bringing your brand to the lay person. It’s one thing seeing an influencer style your product in an aesthetically pleasing and highly curated way, but it’s another to see your clothing line on your neighbor, your classmate, or the girl next door. Seeing your products on ordinary, everyday people doing ordinary, everyday things can bring your brand a level of comfort and approachability to customers. This is a way for people to literally see themselves in your products. This can be achieved by asking existing and new customers to use a hashtag and share images of themselves in your products that you can then re-share. Hashtags, when done well, can gain momentum and popularity, harnessing more engagement with your brand.
Giveaways and collabs
Giveaways are another fun and interactive way to gain attention and attract new customers. By collaborating with another popular brand that may share a similar niche as yours and by offering an enticing product from your clothing for free for that one lucky winner, you open the doors into a whole new pool of customers. These are people who will willingly, like, follow, share, and tag your business in order to get their hands on that free product as part of your giveaway. Now, that’s a clever way to get free advertising!
Know your analytics
When all is said and done, it’s about knowing your customers and seeing what works. It’s important to be acutely aware of your marketing strategy and analytics, whether this is through your website traffic or through your social media pages. Who is visiting your page and viewing your stories or reels? Are you reaching the right demographics? What types of content are doing better than others in terms of gaining traction and leading to purchases? Can you think of reasons why some content may be better than others? How can you do more of this? Know your customers, know your strategy, and watch your business soar.
Looking for some clothing inspo this summer? A2Z is a clothing brand offering custom apparel and trendy streetwear through its online platform. Check out the A2Z brand and shop our collection.