Have you ever noticed that some of the clothing that you’ve held on to for the longest time are those custom t-shirts that you received at a special event back in your youth? You know, we are talking about the shirt you received for your first part-time job, or the jersey you wore for the team sport that you played as a kid. The memories that those custom t-shirts hold are priceless. This is one of many reasons why custom t-shirts are so important for businesses today. Let’s explore some of the many ways custom t-shirts can take your business to the next level:
Build your brand
We live in an era where branding is everything, from the image you portray of yourself on social media, to the words you speak and the products you promote and share. The way you dress is no different. Creating custom t-shirts is a unique, approachable, and human-centered way to create a brand identity that others can wear and assimilate into their own identity. This is how you build your brand and your customer base.
Creating custom t-shirts that incorporate your company’s logo is a “wearable” form of advertising. You no longer have to resort to getting air time on TV or renting out space on a billboard to promote your business. Simply place your logo on a shirt or other apparel, and either sell them or distribute them for free at promotional events (people are always happy to receive free merch). Every time someone wears that shirt and walks down the street, they’re passively advertising your company. Imagine the level of exposure and attention that this can garner!
Long-lasting and cost-efficient
Custom t-shirts are the “gifts that keep on giving”. The benefit of using custom t-shirts as a promotional tool is that people tend to re-wear those shirts again and again. In this way, using custom t-shirts to promote your brand is a long-lasting form of advertising. Because it involves only a one-time investment on your part, it’s super cost efficient, too.
Welcome to the club
There’s something about wearing a custom t-shirt as part of an organization, job, team, or even friendship that you belong to that makes you feel exclusive. Custom designed t-shirts can make you stand out while feeling a sense of belonging and pride for being a part of a group that is important and meaningful to you. For companies, this can be a sure-fire way to motivate customers, perform at their best, and build bonds with other team members.
Humans have always been captivated by visual images. Icons and images play a huge role in our lives and impact our psyche. Custom t-shirts with branding that is catchy and well-designed is a means of creative expression and allows you to depict what your brand represents in a unique way. Creative expression has always been an effective way to impact and connect with others. You can use custom t-shirts with visual elements associated with your brand to make lasting impressions on those who wear them and those who see them.
Make a statement
One of the reasons custom t-shirts are so valued is because you have the freedom to choose exactly what you want to convey. You can make a statement about your style, your values, or even your sense of humour with a few simple words or an attractive logo. Does “Ew, David” ring a bell? #iykyk!
The reasons for creating custom t-shirts are as limitless as the design options available to your customers. Pick your purpose and start exploring what a custom t-shirt can mean for your business!
Request a quote and get started today!